About
We are building the wealth partner we wished our families had.
Why we started
We saw how money gets sold.
Our founding team has spent years building wealth and investing products at some of India's best-known investing companies. Again and again we saw the same thing: people sold whatever paid the seller most.
One case stays with us. An investor in her seventies asked for something safe and short-term. Over six years she was sold 62 insurance policies she never needed.
It wasn't one bad actor. It was the system: targets, incentives, and nobody whose job was to look at the whole picture on the investor's side.
Tru Nivesh is built so that this doesn't happen to the people we serve. We start with the truth, show how we're paid, and earn trust one honest decision at a time.
Our name
Tru, for truth. Nivesh, for investment.
The gold line across our T is a level line, the reference everything else is measured against. For us, that reference is the truth about your money: what you hold, what it costs, and what we earn.
Truth · Trust
सच। भरोसा। निवेश।
What we stand for
Two values. Everything else follows.
Truth
We say what's right for you, even when it earns us nothing, and we show every rupee we earn.
Trust
Earned through proof, not promises. Your yearly TruValue shows what we did against what we earned.
The team
People who have built wealth products before.
Bhavishay Bharara
Founder & CEO
Founding product manager at W by Groww (formerly Fisdom Private Wealth) and product manager at smallcase. AMFI-registered mutual fund distributor and NISM-certified research analyst.
Anandh Rajan
Founding team, Product
Former product manager at Groww.
Manas Shukla
Founding team, Engineering
Former founding engineer at Ionic Wealth.
Truth first. Then trust.
Get your free TruCheck. Leave your details and a member of our founding team will reach out within one working day to set it up. Nothing to buy.